“Compared to longer-term lets, holiday lets can be much more profitable. A very rough rule of thumb might be that you can charge the same for a week’s holiday let when in-season as you can for a month’s long-term let”
– Property Investments UK
Do you want to try your hand at holiday letting? This guide provides some of what you’ll need to know, from the marketing side to the legalities, we’ll help you make intelligent decisions and start making money.
With a few simple steps, you’ll be on your way to becoming a successful holiday let landlord.
Before investing in a holiday rental, you need to do your research. Identify which clients you want to cater to, what the local tourism is like year-round and during peak season and how much competition there is in the area. Research the local attractions and learn about the popular activities that could attract guests to your property.
Armed with all this information, you can then make decisions on pricing, amenities, and other factors that will make your holiday let an attractive destination for future customers.
Who is your target market? Are you planning on appealing to tourists, business travellers, outdoor enthusiasts or large family groups?
Think about the features of your home that are likely to be attractive to this demographic to narrow down your choice of property and, remember to highlight these when advertising. Knowing your ideal guests’ wants and needs will allow you to cater specific offers and messages to them.
Choosing the right property can be a tricky task. Consider all possible legal and financial implications before committing to a purchase. Speak with local advisors to understand any tax obligations or regulations associated with holiday lettings in your area and make sure you have sufficient insurance coverage for your property.
Once you’ve bought the property, you need to equip it and provide amenities for guests, so take time to decorate and furnish it properly. Finally, be aware that owners of holiday lets must obey strict rules when admitting guests.
Before marketing or welcoming your first guests, it’s important to become familiar with the local laws and regulations that apply to holiday letting. In some areas, owners of holiday lets may need special permission from their local government.
A good place to start is researching how tourism works in your area as well as local ordinances and restrictions on vacation rentals.
Now that you know some of the ins and outs of holiday letting, it’s time to get the word out! There are many platforms and methods to market your property. If you’re doing it yourself, use local directories and websites like Airbnb and VRBO, or even social media sites such as Facebook or Instagram to promote your rental. For example, create a profile on Airbnb with eye-catching photos, accurate descriptions of your rental, customer reviews from previous guests, and useful amenities.
Additionally, search engine optimization can help you rank higher in search terms so potential renters find your listing more easily.
Find out more about promoting your own holiday cottage.
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