1. Create a ‘Google My Business’ Listing
With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps. This can help guests who are trying to get to your property using Google maps. It also means you’ll come up in searches made through maps.
You’ll need a Google account and about half an hour to get a basic listing up and running. The most important thing to include here is a link to your listing on the Lakeland Retreats website in the ‘website’ field, that way you’ll get people straight to where they can find out about your property in more detail, and (most importantly) make a booking.
The business category should be set to ‘Self-catering accommodation’. Feel free to set the phone number as the Lakeland Retreats office number: 015394 34011
Google will need to confirm the business.
This is usually done by them sending a postcard with an authentication code to the premises itself. If you are at this stage, please let us know so we can have the cleaning team keep an eye out for its arrival. Once we have the code we’ll pass it on to you to finalise authentication.
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Why doesn’t Lakeland retreats do this for me?
Google business listing for self-catered accommodation seems to be a bit of a grey area for Google. On the surface, Google states that holiday homes are ineligible but, more realistically, it seems they don’t want letting agents like ourselves adding loads of places to their map but, they don’t seem to mind individual business owners adding a listing themselves. It can be a bit hit and miss if the listing gets accepted, so let us know if your struggling, we’ll do what we can to help.
Also, there is a reason to do this yourself; it’s your property! Think of it as a business asset. If you have a Google/Bing listing with a bunch of glowing reviews, it can actually add value to your letting property as proof of its sucess. Control of the listing can be passed over should you ever come to sell.